Yotpo email vs Klaviyo is no longer a head to head. Yotpo says it sunset its Email and SMS products, with full deprecation on December 31, 2025, and now focuses on Reviews and Loyalty and Referrals. Klaviyo sends email and SMS, and also sells its own Klaviyo Reviews. So most stores now run Klaviyo for email and connect Yotpo reviews and loyalty to it. Where it stops: the two connect with separate keys, imported reviews don't come across, both programs can send the same review request, and nobody checks that the loyalty data in Klaviyo is current. AI agents do those checks.
Yotpo email vs Klaviyo: what each one is today
Yotpo used to sell email and SMS next to its reviews and loyalty programs. In a post last updated in September 2025, Yotpo said it was sunsetting its Email and SMS products, with full deprecation scheduled for December 31, 2025, and it named Attentive and Omnisend as the two companies it recommends for email and SMS. Yotpo's site now lists three products: Reviews and UGC, Loyalty and Referrals, and Discover. Klaviyo is on its list of integrations.
Klaviyo calls itself the autonomous B2C CRM. It sends email and SMS, and lists RCS, WhatsApp and mobile push too. It also sells Klaviyo Reviews, Customer Hub, a customer data platform and an AI marketing agent called Composer, with more than 350 ready-made integrations. Klaviyo Reviews is billed apart from email and SMS, and works with Shopify and WooCommerce stores.
Klaviyo vs Yotpo, side by side
| Yotpo | Klaviyo | |
|---|---|---|
| What it is today | Reviews and UGC, Loyalty and Referrals, and Discover | Email, SMS and other channels, plus reviews, Customer Hub and data |
| Email and SMS | Retired; full deprecation on December 31, 2025 | Its main product |
| Product reviews | Yotpo Reviews and UGC | Klaviyo Reviews, billed apart, for Shopify and WooCommerce |
| Loyalty and referrals | Yotpo Loyalty and Referrals | Connects to loyalty apps like Yotpo Loyalty |
| Review requests | Yotpo's own emails, or through Klaviyo | Review request flows, timed after delivery for Shopify orders |
| Connecting the two | A Klaviyo key for Reviews; OAuth or a key for Loyalty | Shows Yotpo points and tiers in Customer Hub, and uses them in flows |
| Moving off Yotpo email | Yotpo recommends Attentive and Omnisend | A one-time Yotpo Email and SMS Migration app |
Yotpo vs Klaviyo: how to tell what fits now
If you sent email through Yotpo, you need a new email program, and Klaviyo is one of them. Klaviyo has a Yotpo Email and SMS Migration app. Klaviyo says it does a one-time copy of profiles with a valid email or phone number. Opens and clicks don't come across, and you bring email and SMS consent and your suppression list over by CSV file.
If you use Yotpo for reviews or loyalty, you can keep them. Yotpo connects Reviews and UGC to Klaviyo, so review scores land on each profile and you can send review requests from a Klaviyo flow. Yotpo Loyalty connects too, with points, tiers and rewards you can use in flows and show in Klaviyo's Customer Hub. Yotpo lists these for its Pro, Premium and Enterprise plans.
If you want fewer programs, Klaviyo Reviews can take the place of Yotpo reviews, and Klaviyo lets you bring past reviews in by CSV. Yotpo Loyalty can stay connected either way. Ask each one for a demo with your own store and your own flows.
What still takes the hours between Yotpo and Klaviyo
Each Yotpo product connects to Klaviyo on its own. Yotpo's guide says to make a separate Full Access key in Klaviyo for each Yotpo product, and Loyalty has its own setup, with a newer OAuth version next to the older key version. When one stops, the others keep going, and nobody gets told.
Some reviews never come across. Yotpo's guide says imported reviews don't sync, even if they are published, and only reviews with a valid email make a Klaviyo profile. The Yotpo Review Created event fires only for reviews sent through Klaviyo flows, not for reviews left on your site or from Yotpo's own emails. Past data can take 24 to 48 hours to show up.
Customers can get the same request twice. Yotpo says that turning on review requests in Klaviyo doesn't turn off Yotpo's own request emails. You have to turn those off by hand. And Klaviyo treats these requests as marketing, so customers who aren't subscribed don't get them.
Loyalty data can reach the wrong list. Yotpo's guide for the key version says Loyalty sends all customers who placed an order to Klaviyo, whether or not they agreed to marketing, and you build a segment to keep them out. Moving off Yotpo email is a one-time copy too, so consent, suppressions and segments are rebuilt by hand.
What agents do with Yotpo and Klaviyo
AI agents work as the operations layer between the two. They read new reviews in Yotpo and send low ratings to your support team with the order. They check that each shipped order reached Yotpo, so its review request goes out. And each day they check that your Klaviyo flows are still sending, and tell your marketing lead which step stopped.
Agents don't write your emails or answer your reviews. Anything your rules keep for a person goes to your team in one message.
The agents that work in each one
Each agent does one job from start to finish, and your team talks to them in Slack or Teams.
Unhappy customers hear back the same day.
- Reads new reviewsevery day
- Finds low ratings and matches them to the orderper review
- Sends them to your support team with the orderright away
More orders get a review request.
- Checks shipped orders reached Yotpoevery day
- Adds any that are missingsame day
- So the review request goes outon time
Find a broken welcome or cart flow the day it breaks.
- Checks each live flow is still sendingevery day
- Finds the step that stopped, and whyper flow
- Tells your marketing leadright away
Questions
Is my customers' information safe?
Yes. Agents work in your own Yotpo and Klaviyo accounts and see only what their job needs. Customer details never go into public AI. Agents connect to AI through business-grade connections audited under SOC 2.
Does Yotpo still have email marketing?
No. Yotpo said it was sunsetting its Email and SMS products, with full deprecation scheduled for December 31, 2025. Its Reviews and Loyalty products continue, and they connect to email programs like Klaviyo.
Does Yotpo work with Klaviyo?
Yes. Yotpo Reviews and UGC connects with a Klaviyo key, and adds review scores to profiles and review events for flows. Yotpo Loyalty connects with OAuth or a key, and sends points, tiers and loyalty events to Klaviyo.
Can I move my Yotpo email list to Klaviyo?
Yes. Klaviyo's Yotpo Email and SMS Migration app copies profiles once. Klaviyo says opens and clicks don't come across, and you bring consent and suppressions over by CSV file before you send.
What does it cost?
You get the price on the call, along with the hours it saves your team.