How Precision Is Using AI to Punch Above Its Weight

If you're building a company in 2024 and you're not figuring out how to make AI part of your core operating system, you're already behind.

That’s the vibe I got talking to Matt Verlaque, co-founder and CEO of Precision. Matt’s a three-time founder, ex-firefighter, former COO at SaaS Academy, and someone who’s seen inside more SaaS businesses than most of us ever will.

Now, with Precision, he’s putting that playbook to work — and he’s doing it AI-first. What stood out most: the way Matt’s using AI not just to save time, but to do things a small team shouldn’t be able to do yet. Sales ops, product, dev workflows, lead gen, GTM — they’re all getting the AI treatment.

Key Takeaways

• Precision doesn’t add headcount until AI is maxed out
• Dev workflows use Cursor, Copilot, and OpenCommit
• Sales follow-up is automated via Grain + custom GPT workflows
• Their new lead magnet is a productized GPT, not a PDF
• Matt makes every team report on how they used AI daily — it’s baked into the culture

From COO to Founder — and Fixing the Data Problem

Matt spent years coaching SaaS founders through Dan Martell’s SaaS Academy. The pattern he saw over and over?

“The problem behind every problem is data. If you don’t understand your numbers, you don’t know where to grow.”

So he built Precision to fix that. It’s part platform, part consulting, part coaching — but the goal is simple: help founders stop running on gut feel and start scaling on metrics.

AI Use Case #1: Sales Follow-Up & Proposals

Precision does founder-led sales, which means Matt’s calendar is full of demos. Before, that would’ve meant:

• Manual CRM notes

• Missed action items

• Delayed proposals

Now it’s automated:

• Grain transcribes every Zoom call

• Key points and to-dos get pushed to the CRM

• GPT-generated proposals are formatted and sent in minutes

“Three years ago, this was a full-time job. Now it’s basically a Zapier chain with AI in the middle.”

AI Use Case #2: Lead Magnet as a GPT

Instead of a static PDF, Matt’s team built a custom GPT that simulates their onboarding questionnaire. It:

• Asks for business inputs

• Generates personalized growth recommendations

• Prequalifies and warms the lead — before a sales call

“The days of the cute little download are over. Expectations are higher. Your lead magnet has to do something.”

AI Use Case #3: Dev Workflows with Cursor, OpenCommit & Copilot

Matt and his founding engineer write all their code with Cursor, and the process is fully AI-augmented:

• OpenCommit writes commit messages

• GitHub Copilot generates pull request summaries

• Prompted workflows create better documentation and eliminate dev friction

“We don’t write commit messages anymore. The AI does. And it’s way more thorough.”

They’re also using Claude and GPT-4 to support backend integrations and internal tooling — where most of their product innovation is happening.

AI Use Case #4: Team Culture and Accountability

One of the most unique parts of our convo?

Matt has a daily Slack standup bot that asks:

1. What did you ship?

2. How did you use AI yesterday?

3. What are you working on?

4. Are you blocked?

The second question is non-negotiable. If you didn’t use AI, that’s fine — but everyone’s expected to be thinking about it.

“You’re not really allowed to be on my team if you’re not using it. That’s the bar.”

Final Word for Founders

“You won’t be replaced by AI. But you will get replaced by a founder who knows how to use it better than you.”

Book a Free AI Assessment if you’re building lean, don’t have a sales team yet, or need to scale operations without bloating payroll. We’ll help you figure out how to plug AI into the parts of your business that are slowing you down — and get you compounding faster.