How Novobeing Scales on Autopilot: Nik Vassev’s Playbook for AI‑Powered Operations

I’ve interviewed plenty of founders on SaaS Founder Stories, but my conversation with Nik Vassev, Co‑Founder & CEO of Novobeing, reset the bar. Nik isn’t hawking another wellness gadget; he’s turning VR headsets into a clinically validated “digital prescription” while running the entire growth engine on AI agents. The lesson? Pair a mission that matters with ruthless automation and you can play in weight classes your team size shouldn’t allow.

Key Takeaways

• Solve a real, painful problem. VR therapy is already reducing opioid use and nurse workload.

• Train your GPTs before you scale content. Specialized models guard tone and accuracy.

• Feed busywork to agents. Inbox triage, press outreach, even outbound sales can be delegated.

• Own your relationship graph. DIY PR with smart tools beats big‑agency retainers.

• Automation ≠ faceless. Personalization and clinical proof make the tech stick.

Solve a Pain That Actually Hurts—Literally

“We’re going to revolutionize patient care and become standard of care in hospitals.” — Nik Vassev

Hospitals adopt new tech only when it moves core metrics—pain scores, staff utilization, readmission rates. By validating VR against those yardsticks, Nik shows how to sell “cool” tech as essential infrastructure. Lesson: Anchor innovation in measurable outcomes, not wow factor.

Train Your AI to Talk Before You Let It Write

“I’ve created a custom GPT for pretty much every type of content.”
“Your output is only as good as your input.”

Nik records himself explaining tone, audience, and structure, then loads those clips plus top‑performing assets into each GPT. The result: every blog, press release, and tweet sounds unmistakably Novobeing. Lesson: Specialize your models and over‑invest in the knowledge base; consistency beats volume.

Feed the Inbox Monster to an Agent

“Fixer analyzes all of your emails. When I open my inbox, the draft reply is already waiting.”

Nik cut email time from an hour to five minutes. Draft‑first automation keeps a human in the loop while reclaiming focus hours. Lesson: Attack the time sinks that compound daily—even 30 minutes saved per day buys more product velocity than most sprint retros.

Hack PR by Owning the Journalist List

“I stumbled across Prowly and it’s amazing at getting earned media.”

Instead of a $10k/month agency, Nik pays a sub‑$200 tool that surfaces journalist contacts and tracks open rates. GPT‑drafted pitches + manual personalization landed TechCrunch coverage. Lesson: Backlinks compound; build the muscle to secure them early and often.

Clone Your Best SDR With Automation, Not Headcount

“We’re building an AI SDR called Playmaker that researches every prospect and personalizes outreach across multiple inboxes.”

Mailbox rotation preserves deliverability while scraped intel boosts reply rates. Two demos booked during our one‑hour recording. Lesson: Research‑driven personalization scales when the grunt work is automated.

Ready to Find Your AI Edge?

If you’re serious about turning agents into an unfair advantage, book a free AI Assessment with me. We’ll map the exact workflows in your business that are ripe for automation and give you a concrete plan to start compounding—no extra headcount required.