Ideal Customer Profile vs Buyer Persona: Explained with Examples

Are you struggling to understand the difference between an ideal customer profile (ICP) and a buyer persona? You're not alone!

Many SaaS businesses often use these terms interchangeably, but they actually have distinct meanings and purposes. In this blog, we'll explore how understanding ICPs and buyer personas can enhance your sales, marketing, customer success, and product strategies. By leveraging these tools, you can better target your audience, tailor your messaging, improve customer relationships, and develop products that truly meet your customers' needs. And for those using HubSpot, discover how Arkeo AI's ICP Builder Agent can help you create an up-to-date ICP today!

What is an Ideal Customer Profile?

An ideal customer profile (ICP) is a detailed blueprint of the perfect customer for your SaaS business. Unlike a broad target market, which encompasses a wide range of potential customers, an ICP zeroes in on the specific traits that make someone the best fit for your software solution. This profile typically includes:

• Demographic Information: Relevant data such as company size, industry, location, and revenue.
• Firmographic Details: Specific information about the types of companies that would benefit most from your software, including their technology stack, business model, and operational complexity.
• Behavioral Traits: Insights into how these companies make purchasing decisions, their buying cycles, and their engagement with similar software products.
• Pain Points and Challenges: The specific problems or challenges that your SaaS product can solve, such as improving workflow efficiency, reducing costs, or enhancing data security.

Creating an ICP helps SaaS businesses focus their marketing and sales efforts on those who are most likely to benefit from and engage with their software. It guides product development, marketing strategies, and sales approaches, ensuring that every aspect of the business is aligned with the needs and preferences of the ideal customer.

By having a clear and well-defined ICP, you can make more informed decisions about where to allocate your resources, how to tailor your messaging, and which marketing channels to prioritize. Ultimately, an ICP helps you attract and retain customers who are not only likely to subscribe but also to become loyal advocates for your brand, driving long-term growth and success for your SaaS business. 

What is a Buyer Persona?

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While an ideal customer profile (ICP) focuses on the types of companies best suited for your SaaS product, a buyer persona delves deeper into the individuals within those companies who are making the purchasing decisions. This representation includes detailed insights into their personal and professional lives, helping you understand their motivations, goals, and pain points. Key components of a buyer persona typically include:

• Demographic Information: Age, gender, job title, income, education level, and location.
• Professional Background: Work experience, industry, role within the company, and key responsibilities.
• Behavior Patterns: Purchasing habits, decision-making processes, preferred communication channels, and typical online behaviors.
• Goals and Objectives: What they aim to achieve in their role, both short-term and long-term, and how your SaaS product can help them reach these goals.
• Challenges and Pain Points: Specific problems they face in their job that your SaaS solution can address, such as time management issues, lack of efficiency, or difficulty in accessing accurate data.
• Personal Interests and Values: Hobbies, interests, values, and other personal traits that can influence their buying decisions.

Creating detailed buyer personas allows you to tailor your marketing messages and sales strategies to resonate with the individuals who are most likely to use and advocate for your product. By understanding their specific needs and preferences, you can create more personalized and effective content, improve customer engagement, and ultimately drive higher conversion rates.

Buyer personas also help in aligning your teams around a common understanding of your target customer. Marketing, sales, product development, and customer support teams can all benefit from this shared knowledge, ensuring that every interaction with potential customers is relevant and impactful.

In summary, buyer personas bring your target audience to life, providing a human face to your ideal customer and enabling you to connect with them on a deeper level. This connection is crucial for building lasting relationships and achieving long-term success in the competitive SaaS landscape.

The Importance of Understanding your Target Audience

Understanding your target audience is crucial for the success of any SaaS business. Without a clear grasp of who your ideal customers are, it becomes challenging to create products that meet their needs, develop effective marketing strategies, and build lasting customer relationships. Here are some key reasons why understanding your target audience is essential:

1. Tailored Marketing Strategies

When you have a deep understanding of your target audience, you can create highly targeted marketing campaigns that resonate with them. Knowing their pain points, preferences, and behaviors allows you to craft messages that speak directly to their needs, increasing the chances of engagement and conversion. This targeted approach not only improves the effectiveness of your marketing efforts but also optimizes your marketing spend by focusing resources on the most promising leads.

2. Effective Sales Strategies

Knowing your target audience enables your sales team to engage in more meaningful conversations with prospects. By understanding their pain points and goals, your sales representatives can position your SaaS product as the perfect solution to their problems. This consultative selling approach builds trust and credibility, increasing the likelihood of closing deals and shortening the sales cycle.

3. Enhanced Product Development

By understanding the specific challenges and needs of your target audience, you can develop SaaS products that truly address their problems. This customer-centric approach to product development ensures that you are creating solutions that provide real value, leading to higher customer satisfaction and loyalty. It also helps you stay ahead of the competition by continuously evolving your product to meet the changing needs of your users.

4. Improved Customer Experience

A deep understanding of your target audience allows you to create personalized experiences that delight your customers. From tailored onboarding processes to customized support interactions, every touchpoint can be optimized to meet the unique needs of your users. This personalized approach not only enhances customer satisfaction but also fosters strong relationships, leading to increased retention and advocacy.

5. Informed Decision-Making

When you have a clear picture of your target audience, you can make more informed business decisions. Whether it's entering a new market, launching a new feature, or adjusting your pricing strategy, understanding your customers' needs and preferences provides valuable insights that guide your decisions. This data-driven approach minimizes risks and maximizes the chances of success.

6. Competitive Advantage

In the crowded SaaS market, understanding your target audience gives you a competitive edge. By knowing exactly who you are serving and what they need, you can differentiate your product and brand in a way that truly resonates with your audience. This differentiation helps you stand out from the competition and attract loyal customers who see your product as uniquely suited to their needs.

In conclusion, understanding your target audience is the foundation of a successful SaaS business. It informs every aspect of your operations, from product development to marketing and sales, ensuring that you are always aligned with the needs of your customers. By investing time and resources into understanding your audience, you can create more effective strategies, build stronger relationships, and achieve long-term success. 

Creating an Ideal Customer Profile

Creating an ideal customer profile (ICP) is a critical step for any SaaS business looking to optimize its marketing and sales efforts. An ICP helps you identify and focus on the customers who are most likely to benefit from your product and become loyal advocates. Here’s a step-by-step guide to creating an effective ICP:

1. Gather Data

Start by collecting data from various sources. This includes:

• Customer Database: Analyze your existing customers to identify common traits among your most successful users.
• Market Research: Use industry reports, competitor analysis, and market trends to understand the broader market landscape.
• Sales and Customer Feedback: Gather insights from your sales and customer support teams, as they have direct interactions with your customers.

2. Identify Key Characteristics

Based on the data collected, identify the key characteristics that define your ideal customer. These typically include:

• Firmographics: Company size, industry, location, and annual revenue.
• Demographics: Age, gender, education, and professional background of the decision-makers.
• Technographics: The technology stack and tools they currently use.
• Behavioral Traits: Buying patterns, product usage, and engagement levels.
• Pain Points and Challenges: The specific problems they face that your product can solve.

3. Segment Your Customers

Divide your customer base into segments based on the identified characteristics. This helps in understanding the diversity within your ideal customer base and tailoring your approach accordingly. Common segments include:

• Industry: Different industries may have unique needs and challenges.
• Company Size: The needs of small businesses often differ from those of large enterprises.
• Geography: Regional differences can affect customer preferences and behaviors.

4. Create Detailed Profiles

For each segment, create a detailed profile that includes:

• Profile Name: A descriptive name that reflects the segment (e.g., "Tech-Savvy Startups").
• Firmographic and Demographic Details: Specific attributes such as company size, industry, and decision-maker profiles.
• Challenges and Pain Points: The common issues faced by this segment.
• Goals and Objectives: What they aim to achieve with your SaaS product.
• Preferred Solutions and Features: Specific features of your product that are most valuable to them.

5. Validate Your ICP

Test your ICP by comparing it with your best customers. Validate the accuracy of the profiles by seeing how well they match with the customers who have achieved the most success with your product. Adjust the profiles as needed based on feedback and new data.

6. Use Your ICP

Once validated, use your ICP to guide your marketing and sales strategies. This includes:

• Targeted Marketing Campaigns: Create personalized marketing messages that resonate with each segment.
• Sales Strategies: Equip your sales team with the insights they need to tailor their pitch to different segments.
• Product Development: Prioritize features and updates that address the key challenges and needs of your ideal customers.
• Customer Support: Develop support resources and strategies that cater specifically to your ICP segments.

By following these steps, you can create an accurate and actionable ICP that helps you focus your efforts on the customers who are most likely to drive growth and success for your SaaS business. An effective ICP improves your marketing and sales efficiency and enhances customer satisfaction and loyalty by ensuring that you are meeting the right needs with the right solutions. 

Creating a Buyer Persona

Creating a buyer persona is an essential step in understanding and engaging with your target audience on a deeper level. A buyer persona is a semi-fictional representation of your ideal customer based on data, market research, and insights from your existing customer base. Here’s a step-by-step guide to creating an effective buyer persona for your SaaS business:

1. Conduct Research

Start by gathering comprehensive data from multiple sources:

• Customer Interviews and Surveys: Speak directly with your customers to gain insights into their motivations, challenges, and preferences.
• Sales and Customer Support Teams: Leverage the knowledge of your frontline teams who interact with customers regularly.
• Analytics and CRM Data: Analyze your customer data to identify trends and patterns in behavior and demographics.

2. Identify Key Characteristics

Based on your research, identify the key characteristics that define your buyer personas. These typically include:

• Demographic Information: Age, gender, income, education, and location.
• Professional Background: Job title, industry, work experience, and role within the company.
• Behavioral Traits: Purchasing habits, decision-making processes, preferred communication channels, and online behavior.
• Goals and Objectives: What they aim to achieve in their role and how your product can help them.
• Challenges and Pain Points: Specific problems they face that your SaaS product can address.

3. Segment Your Audience

Segment your audience into distinct groups based on the identified characteristics. This helps in creating more precise and relevant personas. Common segments include:

• Job Roles: Different roles within a company may have unique needs and priorities.
• Industry: Different industries may require tailored solutions and approaches.
• Company Size: The needs of individuals in small businesses versus large enterprises can vary significantly.

4. Create Detailed Persona Profiles

For each segment, create a detailed persona profile that includes:

• Persona Name: A fictional name that represents the segment (e.g., "Marketing Mary" or "Developer Dave").
• Demographic and Professional Details: Specific attributes such as age, job title, industry, and professional background.
• Goals and Objectives: What they aim to achieve professionally and how your product can assist them.
• Challenges and Pain Points: The common issues they face in their role.
• Behavioral Traits: Insights into their decision-making process, preferred communication methods, and content consumption habits.
• Personal Interests and Values: Hobbies, interests, and values that can influence their buying decisions.

5. Validate Your Personas

Validate your buyer personas by testing them with your existing customer base and sales team. Ensure that the personas accurately reflect the characteristics and needs of your actual customers. Adjust the profiles based on feedback and new data.

6. Use Your Personas

Once validated, use your buyer personas to guide your marketing and sales strategies. This includes:

• Content Creation: Develop content that addresses the specific interests, needs, and pain points of each persona.
• Personalized Marketing Campaigns: Craft targeted marketing messages and campaigns that resonate with each persona.
• Sales Strategies: Equip your sales team with persona-based insights to tailor their approach and build stronger relationships.
• Product Development: Prioritize features and improvements that meet the needs and preferences of your personas.
• Customer Support: Develop support resources and strategies that cater specifically to the needs of each persona.

By following these steps, you can create accurate and actionable buyer personas that help you connect with your target audience more effectively. Well-defined personas enable you to tailor your marketing and sales efforts to the specific needs and preferences of your ideal customers, leading to higher engagement, conversion rates, and customer satisfaction.

How to Use Ideal Customer Profiles and Buyer Personas in Your Marketing Strategy

Integrating ideal customer profiles (ICPs) and buyer personas into your marketing strategy can significantly enhance your ability to connect with your target audience and achieve your business goals. Here’s how to effectively use ICPs and buyer personas in your SaaS marketing efforts:

1. Targeted Content Creation

Using ICPs and buyer personas allows you to create highly targeted content that resonates with your audience.

• Blogs and Articles: Write content that addresses the specific pain points, interests, and questions of your personas.
• Ebooks and Whitepapers: Develop in-depth resources that provide valuable insights and solutions tailored to your ideal customers.
• Case Studies: Highlight success stories that reflect the challenges and outcomes relevant to your ICPs and personas.

2. Personalized Email Campaigns

Segment your email lists based on your ICPs and buyer personas to deliver personalized content.

• Email Segmentation: Group your contacts by job role, industry, company size, or other relevant criteria.
• Tailored Messaging: Craft email content that speaks directly to the needs and interests of each segment, increasing engagement and conversion rates.

3. Optimized Social Media Marketing

Leverage your ICPs and buyer personas to guide your social media strategy.

• Platform Selection: Choose the social media platforms that your personas are most active on.
• Content Strategy: Share content that aligns with the preferences and behaviors of your target audience.
• Engagement Tactics: Use persona insights to inform your engagement strategies, such as responding to comments and participating in relevant discussions.

4. Effective Advertising Campaigns

Improve the effectiveness of your paid advertising by targeting your ads based on ICPs and buyer personas.

• Ad Targeting: Use demographic, firmographic, and behavioral data to create highly targeted ad campaigns.
• Ad Copy and Creatives: Develop ad content that addresses the specific challenges and interests of your personas, making it more compelling and relevant.

5. Enhanced SEO Strategies

Incorporate ICPs and buyer personas into your SEO efforts to attract the right audience.

• Keyword Research: Identify and target keywords that your personas are likely to use when searching for solutions to their problems.
• On-Page Optimization: Create content that aligns with the search intent of your personas, improving your chances of ranking for relevant queries.
• Content Topics: Develop a content calendar based on the interests and pain points of your ideal customers.

6. Improved Lead Nurturing

Use your ICPs and buyer personas to guide your lead nurturing efforts.

• Personalized Follow-Ups: Send follow-up emails and messages that are tailored to the specific needs and stage of the buyer’s journey for each persona.
• Relevant Content: Provide leads with resources and information that directly address their challenges and objectives, helping to move them closer to a purchasing decision.

7. Product Messaging and Positioning

Ensure your product messaging and positioning align with the needs and preferences of your ideal customers.

• Value Propositions: Highlight the features and benefits that are most relevant to your personas.
• Positioning Statements: Craft positioning statements that resonate with the specific goals and challenges of your target audience.

8. Sales Alignment

Align your sales strategies with your ICPs and buyer personas to improve conversion rates and customer satisfaction.

• Sales Training: Equip your sales team with persona-based insights to help them understand the needs and preferences of potential customers.
• Sales Collateral: Develop sales materials that address the specific concerns and questions of your personas, such as tailored presentations and product demos.

By integrating ideal customer profiles and buyer personas into your marketing strategy, you can create more personalized and effective marketing campaigns that resonate with your target audience. This approach helps you attract and engage the right customers, ultimately driving higher conversion rates, increased customer satisfaction, and sustained business growth.

Examples of Ideal Customer Profiles

Creating detailed ideal customer profiles (ICPs) helps SaaS companies focus their marketing and sales efforts on the most promising leads. Here are two examples tailored for SaaS businesses in the $1-20 million annual recurring revenue (ARR) range.

Example 1: High-Growth Tech Startups

• Firmographic Details:

  • Industry: Technology, Software Development, and SaaS
  • Company Size: 10-100 employees
  • Annual Revenue: $1M - $20M ARR
  • Location: Primarily North America and Europe, with potential for global expansion

• Behavioral Traits:

  • Technology Adoption: Open to adopting new and innovative SaaS solutions
  • Purchasing Process: Involves a small team of decision-makers including the CTO, CEO, and VP of Product
  • Product Usage: Requires robust integrations with existing tech stack and scalability features

• Pain Points and Challenges:

  • Scalability Issues: Need for solutions that scale with rapid company growth
  • Resource Optimization: Efficient use of limited resources to maximize productivity
  • Competitive Edge: Staying ahead of competitors through innovative tools and technologies

• Goals and Objectives:

  • Growth Acceleration: Support rapid scaling and market expansion
  • Operational Efficiency: Streamline processes and improve team productivity
  • Cost Efficiency: Achieve cost-effective solutions that deliver high ROI

Example 2: Mid-Market SaaS Providers

• Firmographic Details:

  • Industry: SaaS and Cloud Services
  • Company Size: 50-200 employees
  • Annual Revenue: $5M - $20M ARR
  • Location: North America, Europe, and APAC regions

• Behavioral Traits:

  • Technology Stack: Uses multiple cloud-based solutions and values seamless integration
  • Decision-Making Process: Involves a committee with representatives from IT, Finance, and Operations
  • Product Usage: High dependency on SaaS solutions for core business functions

• Pain Points and Challenges:

  • Integration Challenges: Difficulty integrating new tools with existing systems
  • Data Management: Struggles with managing and analyzing large volumes of data
  • Cost Control: Balancing between functionality and cost-effectiveness

• Goals and Objectives:

  • Operational Optimization: Improve efficiency and reduce manual processes
  • Data-Driven Decisions: Enhance data analytics capabilities for better decision-making
  • Scalability: Ensure the ability to scale operations without significant increases in costs

By developing similar ICPs tailored to your SaaS business, you can better target and engage with the customers who are most likely to benefit from your product, leading to higher conversion rates and long-term success.

Examples of Buyer Personas

Creating detailed buyer personas helps SaaS companies tailor their marketing and sales strategies to the specific needs and preferences of their ideal customers. Here are two examples of buyer personas tailored for SaaS businesses in the $1-20 million annual recurring revenue (ARR) range.

Example 1: “Startup Steve” - The CEO

• Demographic Information:

  • Age: 30-45
  • Gender: Male
  • Location: North America
  • Education: Bachelor’s or Master’s degree in Business, Computer Science, or related field

• Professional Background:

  • Job Title: Chief Executive Officer (CEO)
  • Industry: Technology, Software Development, SaaS
  • Work Experience: 10+ years in the tech industry, with experience in founding or leading startups
  • Company Size: 10-100 employees

• Behavioral Traits:

  • Decision-Making Process: Values innovative solutions and quick implementation, relies on peer recommendations and case studies
  • Information Sources: Reads industry blogs, follows thought leaders on LinkedIn, and attends tech conferences
  • Communication Preferences: Prefers concise and direct communication, favors email and video calls

• Goals and Objectives:

  • Market Leadership: Establish the company as a leader in its niche
  • Innovation: Continuously innovate to stay ahead of competitors
  • Revenue Growth: Drive rapid revenue growth and secure funding

• Challenges and Pain Points:

  • Funding Constraints: Balancing budget constraints with the need for high-impact solutions
  • Talent Acquisition: Attracting and retaining top talent in a competitive market
  • Scalability: Ensuring that the company’s tech infrastructure can scale with growth

Example 2: “Marketing Mary” - The VP of Marketing

• Demographic Information:

  • Age: 30-40
  • Gender: Female
  • Location: Europe
  • Education: Bachelor’s degree in Marketing, Communications, or related field

• Professional Background:

  • Job Title: Vice President of Marketing
  • Industry: Technology, Software Development, SaaS
  • Work Experience: 8+ years in marketing, with significant experience in SaaS companies
  • Company Size: 10-100 employees

• Behavioral Traits:

  • Decision-Making Process: Values customer testimonials and ROI case studies, prefers hands-on trials
  • Information Sources: Follows marketing blogs, listens to industry podcasts, active on Twitter and LinkedIn
  • Communication Preferences: Enjoys interactive webinars and detailed email newsletters

• Goals and Objectives:

  • Lead Generation: Increase the number of qualified leads through targeted marketing campaigns
  • Brand Awareness: Enhance the company’s presence and reputation in the market
  • Customer Engagement: Improve customer retention and engagement through personalized marketing efforts

• Challenges and Pain Points:

  • Resource Allocation: Balancing limited marketing budget with the need for impactful campaigns
  • Data Utilization: Effectively using data to drive marketing strategies and decisions
  • Tool Integration: Ensuring seamless integration of marketing tools with the company’s CRM system

These buyer persona examples help you understand the specific needs, preferences, and challenges of your target audience. By developing similar personas tailored to your SaaS business, you can create more personalized and effective marketing and sales strategies, leading to higher engagement and conversion rates.

The Benefits of Using Ideal Customer Profiles and Buyer Personas

Integrating ideal customer profiles (ICPs) and buyer personas into your SaaS marketing and sales strategies provides numerous benefits. These tools help you better understand your target audience, tailor your efforts, and ultimately drive growth. Here are some key benefits:

1. Enhanced Targeting

ICPs: By identifying the specific characteristics of your ideal customer, you can focus your marketing and sales efforts on those who are most likely to benefit from and purchase your product. This leads to more efficient use of resources and higher conversion rates.

Buyer Personas: Detailed buyer personas allow you to create personalized marketing messages and campaigns that resonate with the unique needs and preferences of different segments within your target audience.

2. Improved Marketing Strategies

ICPs: With a clear understanding of your ideal customer, you can develop marketing strategies that are more aligned with their needs and behaviors. This includes selecting the right channels, crafting relevant messages, and creating content that speaks directly to their pain points.

Buyer Personas: Personas provide insights into the content preferences, communication styles, and decision-making processes of your target audience. This helps you create more engaging and effective content, from blog posts to email campaigns.

3. Optimized Sales Processes

ICPs: Sales teams can prioritize leads that closely match your ideal customer profile, improving the efficiency and effectiveness of their efforts. This focus on high-potential prospects leads to shorter sales cycles and higher close rates.

Buyer Personas: By understanding the specific needs and challenges of different personas, sales teams can tailor their pitches and conversations to address those issues directly. This personalized approach builds trust and increases the likelihood of conversion.

4. Product Development Insights

ICPs: Knowing who your ideal customers are and what they need allows product teams to prioritize features and improvements that are most valuable to them. This ensures that your product development efforts are aligned with market demands and customer expectations.

Buyer Personas: Personas provide a deeper understanding of how different users interact with your product, their pain points, and their desired outcomes. This information can guide user experience design and feature prioritization.

5. Better Customer Retention

ICPs: By focusing on customers who are the best fit for your product, you are more likely to attract users who will see long-term value and remain loyal. High customer fit often translates into higher satisfaction and retention rates.

Buyer Personas: Understanding the specific needs and preferences of your personas allows you to deliver more personalized customer support and engagement. This enhances the overall customer experience and fosters loyalty.

6. Informed Business Decisions

ICPs: A well-defined ICP provides a clear framework for making strategic decisions about market expansion, partnerships, and product development. It helps you allocate resources more effectively and pursue opportunities that align with your business goals.

Buyer Personas: Personas offer detailed insights into the motivations and behaviors of your target audience. This information can inform decisions across various departments, from marketing and sales to product and customer support.

7. Aligned Teams

ICPs: Having a shared understanding of your ideal customer profile ensures that all teams within your organization are aligned in their efforts. This alignment fosters collaboration and ensures that everyone is working towards the same goals.

Buyer Personas: Personas provide a common language for discussing and understanding your target audience. This alignment helps ensure that marketing, sales, product development, and customer support teams are all on the same page.

In conclusion, using ideal customer profiles and buyer personas helps SaaS companies create more effective marketing and sales strategies, develop products that meet customer needs, and build stronger, longer-lasting customer relationships. By investing in these tools, you can drive growth, improve customer satisfaction, and achieve long-term success.

Conclusion

Understanding and leveraging ideal customer profiles (ICPs) and buyer personas is crucial for any SaaS company aiming for sustainable growth and success. These tools offer invaluable insights into who your best customers are and what drives their decisions, enabling you to tailor your marketing, sales, and product development efforts to meet their specific needs.

By creating detailed ICPs, you can focus your resources on the most promising leads, ensuring that your marketing and sales teams are targeting the right companies. Buyer personas, on the other hand, allow you to dive deeper into the individual characteristics and preferences of the decision-makers within those companies. Together, these profiles and personas help you craft personalized and effective strategies that resonate with your target audience.

The benefits of using ICPs and buyer personas are manifold. They enhance your targeting capabilities, improve your marketing and sales strategies, provide insights for product development, and ultimately lead to better customer retention and satisfaction. Moreover, they align your teams around a shared understanding of your ideal customers, fostering collaboration and driving consistent results across your organization.

In a competitive SaaS landscape, the ability to understand and connect with your target audience is a significant advantage. By investing the time and effort to develop and utilize ICPs and buyer personas, you can ensure that every aspect of your business is geared towards attracting, engaging, and retaining the right customers. This focused approach not only boosts your conversion rates and customer satisfaction but also paves the way for long-term success and growth.

So, start creating your ideal customer profiles and buyer personas today, and watch how these powerful tools transform your marketing strategy and drive your SaaS business forward. For HubSpot users, get started today with Arkeo AI’s ICP Builder Agent and create your up-to-date ICP effortlessly!

 

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